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Cover image with several Recraft AI-generated images AI image generation allows you to create visuals using natural language instead of manual tools. With just a brief description, the model interprets your prompt and generates an image based on that input. For many users, the challenge is not producing an image, it is producing the right one. Even when your idea feels clear, the output can still look unexpected or misaligned with your intention. Effective prompting is not about memorizing magic keywords. It is about understanding how models interpret language and how simple adjustments to clarity and structure can guide the results. This guide introduces Recraft’s recommended prompting approach, built around a set of core components that help you communicate your creative idea more precisely. The core principles cover what every strong prompt needs at a minimum. The artistic principles are optional layers that enhance creativity, visual richness, and stylistic identity. Once these elements are clear, you can choose the image style you want to work in and decide whether your prompt should be brief or highly detailed.