Principal/Senior Product Marketing Manager

Founded in the US in 2022 and now based in London, UK, Recraft is an AI tool for professional designers, illustrators, and marketers, setting a new standard for excellence in image generation.

We designed a tool that lets creators quickly generate and iterate original images, vector art, illustrations, icons, and 3D graphics with AI. Over 3 million users across 200 countries have produced hundreds of millions of images using Recraft, and we’re just getting started.

Join a universe of professional opportunities, develop and support large-scale projects, and shape the future of creativity. We are committed to making Recraft an essential, daily tool for every designer and setting the industry standard. Our mission is to ensure that creators can fully control their creative process with AI, providing them with innovative tools to turn ideas into reality.

If you’re passionate about pushing the boundaries of AI, we want you on board!

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We’re looking for a strategic and hands-on Principal/Senior Product Marketing Manager to shape how Recraft goes to market. You’ll be the driving force behind positioning, messaging, and launches — working closely with our marketing and product/tech teams. This is a high-impact, high-ownership role with room to scale as we grow. You’ll help define how our product connects with the creative world — and set the foundation for future sales and go-to-market efforts.

• Build deep expertise on our customers and their creative workflows
• Track competitors and market shifts to position Recraft effectively
• Partner with product/tech teams to improve onboarding and activation
• Translate product updates into compelling, benefit-driven messaging
• Lead go-to-market planning and execution for feature launches
• Drive creation of launch assets — from emails and visuals to landing pages and videos
• Foster relationships with early access customers to gather insights and amplify feedback
• Develop messaging frameworks that clarify what Recraft is, why it matters, and who it’s for
• Act as a connective tissue between product/tech and marketing to ensure alignment
• Help shape future GTM motions, including sales enablement and customer success

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• 5-7+ years of experience in product marketing, ideally at an early-stage or high-growth company
• Proven ability to lead product launches and craft messaging and positioning from scratch
• Collaborative and adaptable, with experience working across disciplines, ambiguity, and global time zones — including a willingness to occasionally travel to London
• Highly organized, with the ability to manage multiple projects, stakeholders, and shifting priorities
• Working knowledge of the designer/creative audience, and a genuine curiosity about their tools and workflows
• Deep curiosity about AI tools in design — you keep up with with a fast-evolving landscape and learn quickly
• Clear, confident communicator — both written and verbal
• Bonus: experience supporting or enabling B2B sales teams

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• You’ll work with a small, talented team that values clarity, curiosity, and bold thinking
• You’ll help define the category of generative design tools for professionals
• You’ll shape a product that’s beloved by creatives — and be one of the voices bringing it to market
• You’ll be part of a fast-growing, innovative team with a global presence
• We’re results-driven, impact-focused, and building a culture of ownership and creativity

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Interested candidates should submit their CV and a cover letter to [email protected]. Please include the position name in the subject line.

Join Recraft and help us build AI-powered tools that truly put users first! 🚀

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