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May 5, 2025
min read

Recraft’s Next Chapter: Creativity Without Compromise

Exciting milestone for Recraft: we’ve raised a $30M Series B funding round, led by Accel.

Anna Veronika Dorogush, CEO and Founder of Recraft

Today, I’m proud to share an exciting milestone for Recraft: we’ve raised a $30M Series B funding round, led by Accel, with participation from Madrona Ventures, Khosla Ventures, Nat Friedman, Elad Gil, and RTP Global, as well as leaders in the design space including Notion’s Randy Hunt, Intuit’s Alastair Simpson, Microsoft’s Jess Holbrook and John Maeda, Mia Blume and others.

Alongside this funding, we are launching new tools for brand style consistency and control, a big step toward what we’ve always aimed for: to amplify creativity.

AI makes it possible for creative teams to explore new directions, elevate the quality of their work, and move faster when it matters—without sacrificing their vision or standards. At Recraft, we built our platform to help teams expand their creative output and stay consistent across every asset, so they never have to choose between originality and control.

Today, over 4 million users, from designers at Amazon and Salesforce to creatives around the world, trust Recraft to help them build bold, consistent, high-quality visuals. With the launch of Recraft V3 and new features enabling Advanced Style Creation and Controls, we're giving them even more precision, flexibility, and control.

Powering precision for professionals

In the generative AI boom, many tools prioritize novelty or entertainment. We chose a harder path: building a professional-grade platform where creative teams can design with real control over layout, consistency, and brand fidelity.

This idea is baked into Recraft V3, our proprietary model, built by the best AI team in the world, and trained to deliver high quality outputs at any size and any style configuration.

It’s also embedded in how we design every new feature, like:

This focus on precision and creativity is driving our growth, and it’s what makes Recraft a tool that more and more teams are choosing for their everyday design work.

Lessons from the Journey So Far

Building Recraft has been one of the most creatively fulfilling and technically demanding challenges of my career. Along the way, I’ve learned lessons that extend beyond product building.

Hire for excellence, relentlessly. Talent density is the secret to doing more with less. That’s how our small but mighty AI team has outperformed much larger competitors on global benchmarks.

Stay close to users, always. The best technology comes from a mix of real-world feedback and bold experimentation. Every new control feature and refinement in Recraft V3 reflects what works for creatives today.

Hold the long view. Technology moves fast, but meaningful creative tools take time to build. We're just beginning to unlock true creative control over AI-generated outputs, so designers can guide results with precision. The best is yet to come.

What's Next

This new funding will accelerate our efforts to:

Most importantly, we’ll stay grounded in what brought us here: a belief that as AI technology advances, it should serve the design community in practical, meaningful ways. At Recraft, our mission is to make AI a partner, so that every team can explore freely, deliver at the highest standard, and move faster without losing control. Creativity should be expansive, not constrained by tools or technical skill. With the right foundation, AI can unlock better work, not just quicker work.

Thank you to our users, our team, our investors, and the creative community who inspire us every day.

We’re just getting started.

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